Licensing

Licensing

Licensing allows brand owner licensors to extend their brands into other categories of products and
services by licensing their intellectual property (IP) to licensees in specified territories globally. The
types of licensing range from character & entertainment, corporate trademark, fashion, sports, music,
arts, and more. The key players are licensors / IP owners, licensees / manufacturers, and agents /
consultants who are partners involved in exposing the brand in different categories.

Our services include:

  • Strategizing extension of IP with key players.
  • Trademark registrations for extended classes.
  • Drafting and negotiating exclusive and non-exclusive license agreements.
  • Prosecuting breach of license agreements such as quality standards, intellectual property infringement, royalty calculations, and termination issues.